Jotform
Webinar visual system for Jotform
Jotform runs webinars constantly. Product demos, integration launches, partnership announcements, enterprise content. I joined in 2022 as the only designer on the marketing team, and helped build a cohesive visual identity for the webinar program.
One program, three voices
The webinar program served three distinct audiences, and each needed its own visual language. Regular webinars: brand colors, creative latitude. Enterprise: structured, authoritative, built for C-suite buyers. Partnerships: a neutral foundation where two brands could coexist.
Regular
Enterprise
Partnerships
Making technical content worth showing up for
Not every topic sells itself. Encrypted forms, digest emails, HIPAA compliance. The job was finding a visual language that made technical subject matter feel approachable before a single word was read.
Sharpening the system over time
In 2024, Jotform shifted focus toward enterprise marketing. As the sole designer on that effort, I built a more structured visual language for enterprise content and carried those higher standards back into the regular webinar program.
2022
2023
2024
Reflection
The webinar program never paused. Every few weeks, a new title, a blank canvas, and a cover that needed to make someone stop scrolling.